In this episode, Bryan Haakenson sits down with Jill Robb, CMO at OttoMoto, to explore her global career and the path that led her into the automotive space. With experience spanning retail, ecommerce, banking, insurance, and advisory work, Jill shares how each chapter shaped her perspective on analytics, efficiency, and customer experience. She reflects on building and running her own businesses, working across Europe and the U.S., and why fast-moving,
innovation-driven environments continue to motivate her work.

Jill also offers insight into the independent dealer landscape. She discusses where outdated processes create friction and how modern solutions can meaningfully improve the buying and lending experience. Together, she and Bryan unpack lessons dealers can borrow from retail and international markets, the balance between innovation and regulation, and why simplifying processes benefits both dealers and consumers. It’s a discussion centered on finding better ways for independent dealers to evolve while still serving their communities well.