On her first solo interview, Jess discusses the importance of brand and branding in dealerships/agencies with Alpha industry insider, Julie Lafferre and Mark Tenney. Learn why it's important for you to know the who, what, & why of your business and what you can do right now to start.
Julie Lafferre is Alpha Warranty Service's Brand Specialist. She has a background in graphic design, photography, advertising, and, of course, branding.
Mark Tenney is the VP of Marketing at Alpha Warranty Services. He has years of experience in marketing with an emphasis in leadership, graphic design, branding, and strategy.
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